Privacy Policy for The Chinese Room Ltd

This privacy policy explains how we process your personal data when you use www.thechineseroom.co.uk (the “Website”). If you have any questions or comments about this privacy policy, please email contact@thechineseroom.co.uk.

The Website is operated by The Chinese Room Ltd (“we”, “us”, “our”), a company incorporated in England & Wales (company no. 16465929) with its registered office at 4 Clarence Yard, Brighton, BN1 1GT, UK. We are the data controller for the purposes of applicable data‑protection law.

1. How we use your personal data

1.1 Your enquiries

If you contact us through Website forms or by email, you may provide details such as your name, email address, postal address and the substance of your enquiry. We process this data to:

  • respond to your enquiry;
  • take steps at your request prior to entering into an agreement with you; and
  • pursue our legitimate interest in promoting our business and services.

Providing such data is optional, but if you choose not to do so we may be unable to assist you.

1.2 Website analytics

Like many sites, we use cookies and similar technologies to collect log and analytical information (e.g., IP address, browser type, time‑zone setting, operating system and platform) so we can understand how visitors use the Website and improve it over time.

  • As you interact with the Website, we may automatically collect technical data about your equipment, browsing actions and patterns.
  • Processing is necessary for our legitimate interest in improving the Website and providing a better service. The information is aggregated and anonymised and is not used to build a personal profile of you.
  • We currently rely on Google Analytics (USA) for these metrics; see section 9 for opt‑out information.

1.3 Content you submit to us

If you send objectionable content or otherwise behave disruptively, we may process any personal data included in your messages to respond to and stop such behaviour, enforce our rights or comply with legal obligations.

2. Sharing your information

We keep your information confidential but may disclose it to:

  • our personnel;
  • suppliers and subcontractors that provide services to us (e.g., web‑hosting, analytics) and only as required for the purposes set out in this policy; and
  • competent authorities or third parties where required by law or to establish, exercise or defend legal rights (including fraud‑prevention).

If TCR is ever involved in a merger, acquisition or sale of its assets, your information may be transferred as part of that transaction and you will be notified of any material change.

3. Your rights

You have the right to:

  • request a copy of the data we hold about you and have inaccuracies corrected;
  • ask us to restrict or stop processing, or delete, your personal data;
  • receive a machine‑readable copy of your data or ask us to transfer it to another controller; and
  • lodge a complaint with a supervisory authority.

Send requests to contact@thechineseroom.co.uk.

4. Children

We do not knowingly solicit data from, or market to, children under 13. If you believe a child has provided us with personal data without parental consent, please email us and we will delete such information promptly.

5. Security

We apply appropriate technical and organisational measures to protect your personal data against loss, misuse or alteration.

6. Changes to this policy

We may update this policy from time to time and will post the new version here. Where feasible, we will also notify you by email or via a prominent notice on the Website.

7. International data transfers

Our servers are located in Europe. Analytics data processed by Google Inc. may be transferred to the USA under standard contractual clauses approved by the European Commission. Contact us for more information.

8. Retention periods

We retain personal data only for as long as necessary for the relevant purpose or as required by law.

9. Analytics opt‑out

To learn how Google Analytics uses data and how you can opt out, visit How Google uses data when you use our partners’ sites or apps or install the Google Analytics opt‑out browser add‑on.

Effective date: 27 July 2025