Privacy Policy

Dear Esther is a game offered by Sumo Digital Ltd (“we” or “us”). This policy covers how we treat the information we collect and receive from users of Dear Esther (“users” or “you”).

This Privacy Policy is effective as of September 19, 2019. In the future, the game or our practices may change. When we make changes related to privacy, we will revise this Privacy Policy to reflect the changes. We’ll post the updated version here. If we think the changes will significantly impact your use of the game or the treatment of information you have already provided, we will also notify you and ask that you review and consent to the new policy.

The terms “Dear Esther,” the “game” or the “app” refer to the game Dear Esther across all devices and platforms.

Information We Collect


We collect only the information specifically described in this Privacy Policy. We do not ask for or collect any personal information from our users in order to use the game (with the exception of allowing you to provide an email address so that we can contact you regarding a support request that you initiate).

Information you provide us with your consent

Support Requests: You may have the option of providing us with an email address in the event you initiate a support request. If you provide us with an email address in this situation, we will only use it to contact you with regard to your support request and will remove it from our system at your request.

Information We Track

When you use different features of the game, our automated software and tools may collect certain anonymous usage information for the purposes of supporting our internal operations and improving the game, as described below, for example, crash logs; and information about what parts of the game you have accessed, how much time was spent on each screen, etc.).

How we use the information we collect

We use and share the information we collect only in the ways listed in this Privacy Policy and not in any other ways. This includes not using or sharing your information with third parties for advertising or marketing purposes.

As noted above, you may receive email from us related specifically to a customer service request you initiate.

We use data we collect to support our internal operations and improve the game, for example improving the quality and design of our services; to identify, analyse and fix bugs and improve app performance; and to create new features, promotions, and services by storing, tracking, and analysing user activity, preferences and trends.

Occasionally, we may share non-personal, anonymized and/or aggregate data with third parties such as sponsors or academic researchers who are conducting research involving the game.

We may also disclose it to other companies in the Sumo group, our personnel, suppliers or subcontractors insofar as it is reasonably necessary for the purposes set out in this privacy policy, provided that they do not make independent use of the information, and have agreed to adhere to the rules set out in this privacy statement.

In addition, we may disclose your information to the extent that we are required to do so by law (which may include to government bodies and law enforcement agencies); in connection with any legal proceedings or prospective legal proceedings; and to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention).

If we are involved in a merger, acquisition, or sale of all or a portion of our business or assets, the information we hold may be included as part of that sale, in which case you will be notified via email and/or a prominent notice on the Website of any changes in ownership or use of your information, and any choices you may have regarding that information.

Third-Party Services

As a convenience to our users, we may provide access or links to, or integrations with, third-party sites, services and content through the game, for example to social networks; or services provided by your device manufacturer, gaming platform, digital marketplace, device vendor or operating system provider, (collectively “third-party services”). Those third-party services may be able to collect information about you, including information about your activity in the game, and they may notify your connections about your use of the game, in accordance with their own privacy policies.

Whether the third-party service appears within our game (such as in an embedded video player), or you leave our game to access the service, the third party is in control of and independently produces, maintains, and monitors their content and their third-party services. When you use third-party services, you become subject to the third party’s terms of use and privacy policies. You should review the privacy policies of these third-party services, as their policies may differ from ours. We do not accept any responsibility or liability for the privacy practices of third parties.

Viewing, changing, correcting and removing information we have about you

You may obtain a complete record of any personal data we have about you by submitting a request to If upon your review, you determine that your personal data is incorrect or incomplete, you may notify us of the issue at and we will correct the errant data.

You may withdraw your consent to provide us with any personal data you have previously consented to provide us with and request that it be removed from our system by submitting a request to At the time you make the deletion request, you may also obtain a copy of your personal data by so indicating along with the deletion request. If you make a deletion request, we will remove the personal data from our live system and disable your user account. Please note that due to technical, legal and regulatory requirements, your personal data may persist in archives and backups even after we have removed it from the live system.

How to contact us

If you have questions or concerns regarding this Privacy Policy, you can contact us via email at or at

Sumo Digital Ltd
Unit 32 Jessops Riverside,
800 Brightside Lane
United Kingdom
S9 2RX